The female gender is quickly becoming an imperious force in online casinos (Svenska casinos), and not just as a trophy for men. Compliments of a poll in 2002, women were responsible for about 60% of online casino business. It’s a guess as what that percentage is now, but experts estimate about 53%. So, to make a long story short, the days of “it’s a man’s game”, in the gambling world anyway, are over.
Due to sexless nature of the internet, women can be taken just as seriously as men at an online casino table, even though that does take the advantage away of not being taken seriously as a woman, and consequently being able to flip the whole game on them, because they think you’re stupid. By the same token, this is why there are so many men and women alike who like to fake their gender for an advantage among players. Gender-bending, has developed a name at the gambling table, and that is “Betrosexual”.
Betrosexual players are in their biggest numbers in the multi-player game of poker. Recent studies show, that 62% of women play poker ritually at least 4 times a month, and 83.33% prefer online gambling. Also, studies indicate that currently nearly 20% of poker players any given day are women. that number continues to grow and with women enjoying a rush of good old fashioned adrenaline, online casinos are one place where the proof is in the pudding.
Now, due to the increase in women’s presence in the online gambling game, there are more and more “Ladies Only” gambling sites, late night specials, slots, video poker, craps, and bingo (which of course has even more women that other types of gambling), are starting to surface, luring women in with lucrative bonus prizes. There are even ladies only directory sites now, and with more evidence of these facts, comes the fact that women participating in online gambling, for whatever reason, is here for good.
The University of Dundee found recently in a gambling study regarding women in Scotland, that women are more likely to urn to gambling after relationships, to vent high levels of stress, heartbreak, and depression.
Whether it’s being more comfortable playing from home, where they can be safe, and not have to dress up, just to be frowned on for being female, or the ability to sit with a group of men, and be treated equal, women have long since proven that they are a crucial, equal, and shockingly beneficial part of sociology and at the gambling table, they are no different.
Women (article:Meeting Girls in a Casino) are just as important as men, and from an advertising stand point, we expect the face of advertising to be changing to accommodate both sexes. For instance, don’t be surprised if male models start showing up, right next to the female models that have been used to lure men into casinos since the beginning of online gambling. in fact, you could probably go ahead and speculate that the whole discriminatory mess had just met its eventual demise, where it belongs, and eventually, this onslaught of sudden gender-based gambling equality will eventually pan out into the physical casinos, and finally go away.